Heriot-Watt University Master's Degree in Marketing (MSc.)

A passport to an exciting career in strategic marketing at a senior level.

Any business that depends on the sale of goods or services in a competitive environment also depends on its ability to market those goods or services to the consumer. For this reason companies are prepared to pay handsome salaries to those who have the necessary skills.

This Master's degree programme provides those skills, and is open to anyone with a Bachelor's degree in any subject. It thus provides an excellent opportunity for graduates in subject areas that are not commercially viable to achieve a qualification and skills that are universally sought after by employers.

Course structure

The full-time MSc programme comprises nine subjects divided into three levels, with each level being taught over a period of six months. Support tuition is built around textual course materials in ring binder format, provided by the University, which contain full course notes plus assignments, practice questions and model answers.

On passing each module students receive a Certificate of Achievement from the University. When three have been passed the student is eligible for a Post Graduate Certificate and, when six have been passed, a Post Graduate Diploma. When a student has passed all nine a Master's Degree is awarded at an (optional) graduation ceremony at the University in Edinburgh.

Course structure/syllabus

Course Structure - Click to enlarge
Click image to enlarge

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Courses Duration

  • 18 months

Entry Requirements

Academic Requirements:

  • Any Bachelor's degree or relevant professional qualification (such as CIM)
  • O level English language, or overseas equivalent, or IELTS 6.0 or equivalent.
  • Level 2/3 entry: Subject to individual application

UKBA (United Kingdom Border Agency) Requirements:

  • SELT Level B2

You can also view the entry requirements for all our courses

Course starts

  • 17th January 2012
  • 24th July 2012

Qualifications

  • Post-graduate Certificate in Marketing (on passing Semester 1)
  • Post-graduate Diploma in Marketing (on passing Semester 2)
  • Master's Degree in Marketing (on passing Semester 3) Designatory letters: MSc.

NQF Level

  • This course is rated on the National Qualifications Framework at NQF Level 7

Course Fee

  • £ 8,925 (Holders of a relevant degree are very likely to be exempted one subject, thus reducing the tuition fee to £7,845.)

You can also view the fees for all our courses.

* Holders of a relevant degree are very likely to be exempted one subject, thus reducing the tuition fee to £7,845.

Heriot-Watt University has been named as Scottish University of the Year 2011/12 in the Sunday Times University Guide. The Award was made on the basis of Heriot-Watt's innovation, teaching excellence and research and the employability of its graduates. Alastair McCall, Editor of The Sunday Times University Guide said: 'The University has a fine record for innovation and relevant research and its graduates are highly regarded throughout the world'.

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